"I started Fitly after experiencing what harm obesity inflicted on my family. I witnessed my father suffer through a triple bypass surgery--a life saving procedure often prompted by clogged arteries associated with high cholesterol. During this time, my brother had become overweight as well and two of my nephews were becoming at risk from exposure to unhealthy foods.
I remember going over to my brother's house for movie night with my nephews one Friday evening, and before and during the film, my nephews asked my brother for snacks. His pantry was filled with cookies, waffles, syrup, chips, salsa, and an entire assortment of processed foods entirely too long to list. I remember feeling genuinely angered by this and concerned about my nephews' health. Seeing what poor eating habits did to my father, I wanted to help my nephews avoid the long term affects of their routine by getting in front of childhood obesity.
Being an entrepreneur who loves to solve problems, I started thinking of ways to solve this one--and that's when a light bulb went off! I needed to find a way to promote healthy eating by starting at the root of learned habits--the home. As founder + CEO of Fitly® , I made it my goal to help families eat healthier and with my Fitly Family we are devoted to making eating healthy simple for families, convenient for parents, and never ending fun for kids!"
-Anthony Ortiz
-Anthony Ortiz
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